It's "SHifra"

It’s “SHifra”

Szifra (pronounced “SHifra”) tells it like it is–and is amazingly effective at helping others to do the same. She has developed a reputation for teaching no-nonsense, straightforward communication practices for CEOs, private practitioners, dentists, financial professionals and other service providers. Her style is simple and accessible; her knowledge and experience are deep and diverse.

Szifra is one of only a handful of professionals working at the intersection of emotions and wealth. Her forward-looking work with wealthy families and their financial advisors, combined with consulting to financial service professionals is grounded in 30 years of experience helping people with transitions. She has received national print, broadcast and Internet attention including being recognized by PBS host Bill Moyers and featured in The Psychology of Wealth, Bringing Money Into the Conversation, Business Week, Investment News, Dow Jones Newswire, the Christian Science Monitor and the Boston Globe. Szifra is the author of Together We Heal and is the producer and co-host of Shrink Rap, a syndicated cable TV show broadcast since 1997.

Many of her private clients are entrepreneurs, artists, legal and financial professionals. Szifra combines her love of marketing and public relations with a specialized understanding of behavioral “stuck-ness,” customizing solutions to truly fit the personality of each professional. She serves on the Board of Experts at Marketing for More and was featured in Six Steps to Free Publicity.

Szifra earned a BA in Psychology and Education from Boston University, and an MS in Professional Counseling from Purdue University. She grew up fully involved in her family’s retail business and has co-owned a number of other small businesses over the years.