It seems clear to us that the next area of innovation is a return to one of the oldest of human endeavors—influencing valuable people to join you in pursuit of a common goal.

Yes, there are impressive technological advances still in the pipeline, let alone in the imagination of developers and entrepreneurs. Our relationship to healthcare and the wider world community will continue to change—although forward or backward can be debated. Cars will soon drive us, houses will stay one step ahead of our commands, and clothes will do more than warm and adorn us. Additional services that we hadn’t even imagined were necessary will become the norm.

But none of these potential advances, or other undreamed of ones, will proceed along their most effective paths unless you—the current and future leaders—are able to attract and nurture individuals and the teams they form. The brightest, most creative, most dedicated producers of value will only join your enterprise if you are genuinely able to step away from a self-centered approach to leadership and become a catalyst who assists them reach their goals and dreams. They will carry your dreams on their shoulders as they strive to achieve their own ambitions.

We see too many business leaders impatiently push instead of quietly influencing, value loyalty over creativity, or act like their vision is the only one that counts. Even leaders who are sensitive to the feelings of their employees seem to forget at times that their enterprises will only flourish if individuals are encouraged to thrive in their careers, lives, and dreams.

One of the biggest stumbling blocks for most leaders is an inflated sense of their own ability to master work relationships and influence important people. How are you doing? If you see no weaknesses in your approach to team members, a caution flag should go up. If you recognize an area that could use upgrading and you haven’t set aside time to work on improving it, then you are giving an advantage to your competitors every time you attempt to attract or keep a major contributor.

A first step is to ask yourself questions, and take time to consider the answers:

•How am I doing?
•What are other people doing better?
•What am I avoiding?
•What habit should I be mastering?
•What are my priorities?
•Who do I wish I could entice to work for me?

The next step is to make a plan for addressing your weakness. It’s difficult to recognize your own failings, because they will tend to sit in your blind spot. Even if you think you can see them, they may be resistive to change because of other habits or attitudes you have—which can hide behind more obvious  shortcomings.

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Professional athletes depend on feedback from their coaches to see their lapses and improve their game. The best presenters and salespeople seek new ideas and analysis from specialty coaches. Musicians, actors, writers and so many others regularly request input from an experienced masters. Are you getting the feedback you need to improve your game? Arrange a strategy session today to explore how coaching can improve your ability to attract and retain high performing employees.