Szifra is quoted in this article from Investment News
By Charles Paikert
January 11, 2009
Shock of losses, scandal lead high-net-worth clients to question advice
Financial scandals and decimated investments are changing the behavior of wealthy investors in ways that may reshape the wealth management business.”Before [Bernard] Madoff, wealthy investors diversified their portfolio, but didn’t think about hedging their bets in terms of advisers,” said Dan Ariely, a professor of behavioral economics at Duke University in Durham, N.C., and the author of “Predictably Irrational” (HarperCollins, 2008).